Community
Red Note
How Red Note cut live-stream audit volume by 66.7% while governing risk across notes, comments, chat, live, and ads.
66.7%
Live Audit Reduction
98%+
Avg. Precision Per Label
All
Modalities Covered
The Customer
One of the world's most
demanding moderation scenarios.
Red Note is a leading lifestyle-sharing platform and a pioneer in social e-commerce. With hundreds of millions of monthly active users, it empowers people to share life through short videos, photo-text "Notes," and live streaming.
As a content-driven community, Red Note maintains a high brand moat around authenticity and compliance — representing one of the most challenging content moderation scenarios globally.
At a Glance
IndustryCommunity / Social E-commerce
SurfacesNotes · Comments · Chat · Live · Ads
ScaleHundreds of millions MAU
DeepCleer ProductsFull Multimodal Suite
The Challenge
Complex risk —
at global scale.
CHALLENGE 01
Full-Scenario Compliance
Coverage spans Community Notes, Comments, Profiles, Private/Group Chats, Live Streaming, and Ad Placement — requiring detection of political, NSFW, violent, minor-protection, and anti-fraud risks.
CHALLENGE 02
Multi-modal Recognition
Notes and ads contain vast amounts of image OCR, brand logos for counterfeit detection, audio acoustic-risk detection, and voiceprint recognition.
CHALLENGE 03
Ad Compliance & Brand Protection
Ad placements must strictly follow advertising law while identifying sensitive information such as counterfeit logos and private license plates.
The Solution
A closed-loop strategy
tuned to the platform.
01
Deep Multi-modal Fusion
A combined audit mode where image OCR content is merged into text for semantic consistency, plus proprietary keyframe extraction in live streams that reduces audit volume by two-thirds.
02
Asynchronous RTC Audio Slicing
A non-fixed-frequency "silent segment slicing" logic for audio, integrated with ASR transcription, acoustic-risk detection, and prohibited-song libraries for comprehensive audio governance.
03
Advertising Law & Brand Specialization
Specialized brand-logo recognition combined with merchant credential verification to combat counterfeit promotions, plus automated license-plate desensitization for user privacy.
04
Refined Tiered Enforcement
Over ten enforcement actions — Normal Exposure, Self-visible, Fan-only, Exposure Reduction, Blocked, and Room Closure — balancing community atmosphere with regulatory mandates.
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