Gaming / Esports
Moonton Games
How Mobile Legends developer Moonton purifies competitive chat across 11+ languages and MOBA-specific slang.
3M
Weekly Moderation Volume
98%+
Avg. Precision Per Label
11+
Languages Supported
The Customer
A world-class
mobile game publisher.
Moonton Games is a world-class mobile game developer and publisher with a dominant presence across Southeast Asia, the Middle East, and Eastern Europe.
Its flagship title, Mobile Legends: Bang Bang (MLBB), is a globally popular MOBA game with hundreds of millions of registered users and exceptional daily active usage.
At a Glance
IndustryGaming / Esports
Flagship TitleMobile Legends: Bang Bang
Reach130+ countries · 11+ languages
DeepCleer ProductsText Moderation
The Challenge
Complex risk —
at global scale.
CHALLENGE 01
Hyper-Complex Linguistic Environment
Operating in 130+ countries and 11+ languages — Indonesian, Filipino, Burmese, Turkish — the platform struggles with abbreviations and slang unique to minor languages.
CHALLENGE 02
Toxicity in Competitive Play
High-intensity competition often triggers verbal abuse, regional discrimination, and provocation — leading to player churn and a toxic gaming environment.
CHALLENGE 03
Threats to Commercial Interests
Public channels are frequently targeted by illegal top-up ads, fraud, and RMT (Real Money Trading) redirections — threatening the game economy and player security.
The Solution
A closed-loop strategy
tuned to the platform.
01
Native Multilingual Models
Instead of simple translation, native models for minor languages (Indonesian, Thai, Arabic, and more) accurately identify localized variants, abbreviations, and homophones.
02
Deep MOBA Context Optimization
An exclusive MOBA vocabulary recognizes game-specific slang and insults — such as "beatrix nup" or "tank kau ntol" — which generic filters routinely miss.
03
Scenario-Based Tiered Management
In-game chat: millisecond interception of verbal abuse and regional discrimination. World channel: high-precision identification of hidden contact info and prohibited ads to prevent traffic leakage and fraud.
04
Granular Labeling System
Abusive behavior is categorized into sub-labels — personality insults, sexual profanity, and behavioral slang — enabling fully customized enforcement.
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